Multiple Course Areas Faculty Tuesday/Wednesday Courses (10-hour courses) (Internet & Technology)
7. Web & Social Media Boot Camp: Build a Success Strategy for Any Ministry! Don’t waste time by pouring resources into online efforts that don’t work. Your website is the brain of your organization. Your blog is the face. Finally, social media provides your organizational voice. See how these three prongs of your online presence combine to form a powerful communication tool. This session offers unprecedented access to web and social media experts that will help you determine how to craft an online strategy for your organization. We’ll learn by doing. You’ll create a one-page strategic ministry plan while learning from the best practices of over 100 organizations. You’ll also walk away with a social media calendar that will be the playbook for getting the results you need. After attending this session you will be able to: 1.) Build a concrete social media calendar for your organization, 2.) Understand how the organizational mission and vision relate to an online strategy, 3.) Craft an effective social media strategy for your target audience, and 4.) Integrate advanced tools and content planning methods to build and maintain momentum online.
- Justin Wise, Communications Director, Monk Development and
- Chris Giovagnoni, Social Media Manager, Compassion International | 
Justin Wise | 
Chris Giovagnoni | (Board Governance)
8. Building Better Boards With increasing emphasis on nonprofit compliance, ministry boards are trying to enhance their governance engagement. However, in the midst of increased oversight, many boards emphasize legislation over leadership, and lose their perspective on how to move their ministry into the future. In this fast-paced exchange, attendees will learn to apply a simple tool to assess where their board is today, and embrace a new framework for building a board that can partner with its CEO and grow into its preferred future. We will explore this all within a learning context of the Biblical foundations for effective board governance.
- John B. Savage, EMBA, Founder & Principal, OneAccord NFP |
John Savage
|
| |
|
|
Thursday/Friday Courses (10-hour courses)
(Financial Management)
15. Protecting Your Ministry's Finances: Today’s legal environment and regulatory requirements increase burdens on ministry organizations more than ever before due to continuing world crises and economic pressures. In order to stay in business, ministries need concrete ways to identify and manage their risks. This course is designed to provide a better understanding of possible weaknesses in their systems and fraud signals as well as an overview of what controls are necessary both inside and outside the accounting department. At the end, the participant should have a better understanding of today’s unique legal and regulatory environment, best practices in risk management and internal controls, fraud signals, and the internal audit process to protect ministry finances. - Vonna Laue, Partner, Capin Crouse, LLC
|
Vonna Laue |
| (Communications & Marketing)
16. Building Brand Value Through Strategic Integrated Marketing All great brands become and stay great because of consistent application of these three key principles: 1) A clear articulation of who they are, what they stand for and what sets them apart; 2) an unwavering commitment to living their brand through every person and every touch point; and, 3) understanding the balance between long- and short-term activities that purposefully build your brand value over time. Integrated marketing is one of the largest and most important ways to practically apply these three principles. In this session you will learn how to identify and apply these principles of good branding for your ministry, and how to develop an integrated marketing strategy that enables you to practically apply and reinforce these principles for maximum impact – today and in the future.
- Steve Maegdlin, Principal/CEO
- Scott Appel, Strategic Marketing Services Director, The CSK Group
| 
Steve Maegdlin
| 
Scott Appel |  |
|
|
|
