301 Redirect
Today has been hours of tedious but very important work ... and hours more ... taking a break and getting some hot coffee.
Since the new site uses a specific CMS that is integrated into a community membership and social network service, every page will be a different address or URL. I've been setting what is called a '301 'redirect' for existing pages. This means that when the domain is switched over to the new web site, all old pages will be redirected to the new site in such a manner that search engines will acknowledge / update their listings and users will not see a broken link when clicking on a link to an old page.
SEO Info
During the process of setting up the many 301 redirects, I noticed all existing pages on the old site have problematic meta tags for SEO. For example: a) empty Description meta tags; b) common Keyword meta tag ... no unique tags. Adding Description meta tags will greatly help and increase the possibility that search engines index other pages. Keywords are important; however, they are a bit degraded in importance as content is generally extracted from the page.
An XML site map listing every page will be important ... the syntax of the new pages includes a question mark ... something Google is not too fond of; however, easily addressed through a properly formed XML site map that is easy to make.
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